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11 September, 13:19

The Wi-series mobile phone with touch display has an ambient light sensor that automatically adjusts brightness to suit the ambient light in your surroundings. This is a battery-saving efficiency of the Wi-series touch phone.

Which of the following does this describe?

a) Product benefit

b) Product advantage

c) Segmentation variable

d) Product feature

e) Market need

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Answers (1)
  1. 11 September, 16:18
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    The correct answer is letter "B": Product advantage.

    Explanation:

    Product advantage is the central feature of a good or service and what is likely to drive it to success. The competitive advantage of a company is reflected in its product advantage which will mark the difference among its competitors. Entities should focus their efforts to develop a product advantage difficult to replicate.
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