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7 November, 12:23

Managers of Wendy's fast-food restaurants keep track of prices at competitors such as McDonald's, Burger King, and Arby's, knowing that a decrease in the prices at these other fast-food restaurants will

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  1. 7 November, 15:15
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    It will affect Wendy's fast - food sales negatively.

    Explanation:

    Especially if the competitors have larger market share than Wendy's Fast-food. There will be a switch in consumers from Wendy's Fast-food to it's competitor, therefore reducing its sales and invariably reducing it's profit.

    Therefore, Wendy's fast-food should be in tune with price fluctuation of it's competitors especially if it is a price decrease.
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