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15 July, 12:52

While on a trip to Hollywood, California, Samantha saw Selena Gomez (the actress and recording artist) buying a jacket from H&M. As soon as she had the chance, Samantha purchased the same style jacket from H&M. Which factor influenced Samantha's buying behavior?

A) Cultural

B) Social

C) Psychological

D) Individual

E) Collective

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Answers (1)
  1. M
    15 July, 15:02
    0
    Answer: Social

    Explanation: Social factors are things that affect an individual lifestyle and these things could include: - wealth, religion, buying habits, education level, family size and structure and population density.

    For example, social factor (buying habit) of Selena Gomez influenced Samantha's buying behavior in the example above.
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