Personal care products that bring to the purchaser feelings of self-enhancement and security in addition to the essential benefits they offer are examples of ___.

a. physical product

b. generic product

c. tangible product

d. conventional product

b. generic product

Explanation:

Generic product -

It refers to the products which is sled on the name of some other brand, is referred to as a generic product.

These products are very popular in local shops, which may or may not be having any brand name, these products also less expensive and hence, are prefered by most of the people, as they are efficient in their work, and these product are least advertised.

Hence, people really enjoy using these product.

The correct option is b. generic product.