You are the marketing manager of a company that provides home cleaning services within your state. You have launched a new marketing mix strategy and tactics into the marketplace. What types of information should you monitor to judge the plan's implementation and effectiveness?

There are several key performance indicators (KPIs) that you should measure in order to determine if the marketing strategy was successful or not:

incremental sales: your new marketing strategy increased total sales by return on investment: how much did your sales revenue increased since you launched the new strategy cost per win: how much did each extra sale cost your company cost per lead: how much did each extra lead cost your company (similar to the above, but not every lead ends up in a successful sale) conversion rate: how many leads turned into actual sales customer lifetime value: was there an increase in the customer value (average sale per customer x number of yearly sales per customer) and others more specific to each industry