Tricia, the director of marketing for a global company, is planning the contributions she and her department will make to the organization over the next 24 months. This type of planning is called operational planning. a) trueb) false

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Business

Terry Mccarthy

15 July, 13:09

Tricia, the director of marketing for a global company, is planning the contributions she and her department will make to the organization over the next 24 months. This type of planning is called operational planning. a) trueb) false

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Tristin Becker · Answer 1

FALSE

Explanation:

Tricia, the director of marketing for a global company, is planning the contributions she and her department will make to the organization over the next 24 months. This type of planning is called strategic planning because Tricia want to plan ahead of the time for longer period of time. In this planning, overall direction of the organization is analysed and set by deciding about the vision, mission and objectives formulation in order to attain the bigger goal as Tricia has done here in this particular case.