Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using mass and digital media?

A) sales promotion

B) advertising

C) direct marketing

D) personal selling

E) public relations

Question

Business

Donavan Jefferson

22 March, 22:40

Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using mass and digital media?

A) sales promotion

B) advertising

C) direct marketing

D) personal selling

E) public relations

+2

Answers (1)

Know the Answer?

Kenyon Cervantes · Answer 1

Answer: Advertising (B)

Explanation:

Advertising is a promotional exercise with the aim of selling a particular good or service to a market. Advertising is an old marketing technique which tries to influence the actions of the market's audience to purchase or sell a product. something specific.

Traditional advertising involves advertising on radio, magazines television stations. Digital advertising is the use of digital activities such as social media and display advertisements.

Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using mass and digital media?A) sales promotionB) advertisingC) direct marketingD) personal sellingE) public relations

Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using mass and digital media?

A) sales promotion

B) advertising

C) direct marketing

D) personal selling

E) public relations