In order to make portfolio decisions, you will need to classify each product line as a star, cash cow, question mark, or dog, as defined by the BCG growth-share matrix. To begin, select one of YelloW's product lines.

a. CD Players

b. Smartphones

c. Laptops

d. Activity Wristbands

Question

Business

Katherine

18 November, 01:43

In order to make portfolio decisions, you will need to classify each product line as a star, cash cow, question mark, or dog, as defined by the BCG growth-share matrix. To begin, select one of YelloW's product lines.

a. CD Players

b. Smartphones

c. Laptops

d. Activity Wristbands

+4

Answers (1)

Know the Answer?

Izayah Ellison · Answer 1

a. CD Players is a Dog product because it has low market share, low growth rate and low sales

b. Smartphones is a Star Product because it has high market share, high growth rate, high sales and highly attractive to market.

c. Laptops is a Cash cow because it has high market share, low growth rate, high sales and lower attractive to market.

d. Activity Wristbands is a Question mark because it has low market share, medium growth rate, medium sales and medium to higher attractive to market.

Explanation:

Following data is missing in the question

Product Market Share Growth Rate Sales Attractiveness

Laptop 1.4 5% 30% Low

CD Player 0.8 8% 18% Low

Wristband 0.7 15% 22% Medium to High

Smartphone 1.4 18% 30% High

In order to make portfolio decisions, you will need to classify each product line as a star, cash cow, question mark, or dog, as defined by the BCG growth-share matrix. To begin, select one of YelloW's product lines.a. CD Playersb. Smartphonesc. Laptopsd. Activity Wristbands

In order to make portfolio decisions, you will need to classify each product line as a star, cash cow, question mark, or dog, as defined by the BCG growth-share matrix. To begin, select one of YelloW's product lines.

a. CD Players

b. Smartphones

c. Laptops

d. Activity Wristbands