When the prospect asked, "Will I get a 2-year service warranty on this heating system?" The salesperson responded, "Before you decide to buy, let me tell you about how this new timer will save you money." What method was the salesperson using to meet the prospect's objection?

Question

Business

Zion Alexander

28 September, 20:03

When the prospect asked, "Will I get a 2-year service warranty on this heating system?" The salesperson responded, "Before you decide to buy, let me tell you about how this new timer will save you money." What method was the salesperson using to meet the prospect's objection?

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Answers (1)

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Atkins · Answer 1

Dodge method

Explanation:

Dodging is a method a salesperson can employ when met with an objection from a customer or potential customer. This method involves sidelining or shelving the objection without answering, while preoccupying the mind of the customer with a another good proposition about the product or service you are trying to sell. Just as seen in the example above, the prospect's objection is about the warranty service, but the salesperson didn't answer the objection, rather he shelves it aside as he attempts to shift the prospect's attention to how the new timer will save the prospect money.