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4 October, 07:30

Drafi Arts Corp. makes and sells original handicraft products. The management of the company has been successfully using a niche strategy for years. In this case, which of the following is the most likely to be true of Drafi Arts Corp.?

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  1. 4 October, 10:52
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    The correct answer would be, It serves only a limited geographic market.

    Explanation:

    A niche strategy of selling the products means that the company sells its products which is limited by some preferences, usually geographically.

    So Drafi Arts Corp makes and sells original handicraft products, and the company is successfully using a niche strategy for years, which means company is selling its handicraft items to people limited by geographical areas. They are not selling their products nationwide or worldwide, rather they are focusing on selling their handicrafts to a limited geographical region.
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Home » Business » Drafi Arts Corp. makes and sells original handicraft products. The management of the company has been successfully using a niche strategy for years. In this case, which of the following is the most likely to be true of Drafi Arts Corp.?
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