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19 May, 23:21

Which of the following terms addresses the problem when introducing a new product line could steal sales away from an existing product line? A. EnhancementB. cannibalizationC. PaybackD. DiscountingE. None of the above

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  1. 20 May, 02:17
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    "A"

    Explanation:

    Market enhancement is the process of improving the production line of an existing product in order to increase the value, efficiency and effectiveness giving the product a market leading status and an edge over the rivals and new entrants.

    It involves research, review and upgrade of production system

    This is used to ensure that an existing product has the features to withstand the competition that a new product might bring
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