True/False

Advertising cannot affect an internal search. However, it can be a very effective tool once a consumer begins an external search.

False

Explanation:

Internal search is when a consumer search for the alternatives from the prior knowledge or memory about the category of service or the product.

Internal search is usually done when the low involvements are to be considered.

External search is when a consumer search for the alternatives from the friends or specialized sources like reports or available analytics or from the

These are done when there is high involvement of capital or resources

hence,

Advertising creates an impact in a way that it stores some visual or impression of the product in the mind of consumer i. e an impression while making choices in internal search