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3 August, 02:47

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of which part of the consumer purchase decision process?

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  1. 3 August, 04:38
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    The answer is internal search

    Explanation:

    Internal search involves the consumer identifying alternatives from his or her memory or recollection of a product, oftentimes triggered or guided by personal experience.
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