To learn more about the competitive environment where your printing company operates, you hire a market research firm to survey your community. After several weeks, the market research firm reports finding numerous competitors in your community that offer similar products and services. Your industry can best be described as monopolistic competition. What options do you have to stay in the market;
a. Minimize your cost of production
b. Clearly differentiate product from competition
c. Match competitor pricing
d. Differentiate your product (if possible)
e. Use all of the above
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