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Select the correct answer.

When your ad appeals to the fears of a consumer, which advertising technique are you using?

A. promotional advertising

B.

facts and statistics

C. indirect advertising

D. emotional appeal

Is insurance judgment rating based on

Harris Company had checks outstanding totaling $4,948 on its May bank reconciliation. In June, Harris Company issued checks totaling $41,405. The June bank statement shows that $25,688 in checks cleared the bank in June.

What is the definition of a meeting planner? a. Those people who plan and organize gatherings b. A person who attends a convention or meeting c. A person who serves the coffee at a meeting d. A person who represents a company at a meeting

A cartel isA) a group of producers that agree to set common prices and output quotas. B) a group of consumers that bid against each other for the same product. C) a government agency that regulates markets.

The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,600.

It is difficult to imitate a distinctive competence because: a. its nature might not be understood by competing firms. b. its application will lead to competitive parity. c. it might not be applicable to a competing firms' products. d.

Palmer Music manufactures and sells MP3 players and sound systems that include a 180-day warranty on product defects. The company also sells 2-year extended warranties.

Keithomp, a company that manufactures and exports candies, sells different flavors of candy depending on the taste preferences of the country that it supplies to.

Kane Company's employees earn vacation time at the rate of 1 hour per 40-hour work period. The vacation pay vests immediately (that is, an employee is entitled to the pay even if employment terminates).

Digg Co. installs a manufacturing machine in its factory at the beginning of the year at a cost of $36,000. The machine's useful life is estimated at 10 years, or 300,000 units of product, with a $6,000 salvage value.