A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?

1. direct investment

2. indirect exporting

3. joint venture

4. licensing

Question

Business

Rylan Cervantes

28 February, 02:55

A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?

1. direct investment

2. indirect exporting

3. joint venture

4. licensing

+1

Answers (1)

Know the Answer?

Jakobe Dodson · Answer 1

The answer is 4. licensing

Explanation:

Licensing is a agreement in which a business allows a foreign firm to produce its goods or services or use its brand or design or use it patent for a fee. It is a marketing strategy.

In this question, Sodima (a French company) produces Yoplait. Sodima allows General Mills (in United States) to sell its Yoplait in the United States for a fee.

It is known as licensing.

A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?1. direct investment2. indirect exporting3. joint venture4. licensing

A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?

1. direct investment

2. indirect exporting

3. joint venture

4. licensing