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2 September, 19:38

g Which of the following are included when establishing advertising objectives? A. Tonality and advertising appeal B. Message and budget objectives C. Creative strategy and brief D. Advertising appeal and unique selling proposition E. Execution format and comparative advertising

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  1. 2 September, 23:04
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    Advertising appeal and unique selling proposition.

    Explanation:

    Advertising is a promotional activity which purpose is to sell a product or service to a target audience.

    The unique selling proposition of a product is intended to appeal to a specific. group of audience. For example, the social, psychological, physical and financial backgrounds of customers play a major role. When these various characteristics of the target group are known, it will be easy to determine how a product's features would be a solution to the problems faced by the target audience.

    Advertising appeals are the different techniques that are applied to get the attention of customers to patronize a particular product or service.
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