There would be other changes, too. The "cola wars" were escalating [in the 50s and 60s], and there was a new, all powerful weapon in the battle:.

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Business

Everett Barker

5 July, 10:49

There would be other changes, too. The "cola wars" were escalating [in the 50s and 60s], and there was a new, all powerful weapon in the battle:.

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Answers (1)

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Gianna Heath · Answer 1

The correct answer is: television.

Explanation:

The "Cola Wars" refers to the increasing competition between worldwide known soft drinks Coca-Cola and PepsiCo during the 50s and 60s. Those decades were characterized by rapid changes in the world and the soda business was not left behind. In those years, a powerful source for marketing was introduced: the television. This boosted propaganda for the drinks of the two companies.