The strategy of setting a high initial price in order to (i) take advantage of demand for a new product by a certain type of customer, who is willing to pay a premium, and (ii) cover the generally high costs of introducing a new product, is called:
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Home » Business » The strategy of setting a high initial price in order to (i) take advantage of demand for a new product by a certain type of customer, who is willing to pay a premium, and (ii) cover the generally high costs of introducing a new product, is called: