Watch was a teen publication given out free to high school students, but the publication was unable to deliver the response rates to coupons or sample offers that its advertisers expected. Marketing researchers for its publisher developed a research plan, gathered information from teen focus groups, analyzed the findings, and recommended replacing Watch magazine with Fuel for boys and Verve for girls. Making this change would be considered which step in the marketing research approach?

a. define the problemb. develop the research planc. collect relevant informationd. take marketing actionse. develop findings

Question

Business

Triston Campbell

8 March, 12:03

Watch was a teen publication given out free to high school students, but the publication was unable to deliver the response rates to coupons or sample offers that its advertisers expected. Marketing researchers for its publisher developed a research plan, gathered information from teen focus groups, analyzed the findings, and recommended replacing Watch magazine with Fuel for boys and Verve for girls. Making this change would be considered which step in the marketing research approach?

a. define the problemb. develop the research planc. collect relevant informationd. take marketing actionse. develop findings

+1

Answers (2)

Know the Answer?

Travis Harris · Answer 1

The right answer to this question is option D. Take marketing actions

Explanation:

Based on the explanation given in the question, it is clear that all other stages involved in making marketing decisions have been followed, and the process of effecting the decision made in the previous stages is Taking marketing actions.

Hence option D. Take marketing actions is the right answer

Lainey Hobbs · Answer 2

D) take marketing actions

Explanation:

Marketing researchers are taking marketing actions because they are recommending that Watch needs to be replaced by two magazines, one for boys and another for girls. This is the final and most important step in the marketing research analysis because you finally know what you need to do to improve your product or increase your sales, so now it is time to start working and do it.