Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by depositing payment or they can buy music online via the touch-screen interface on the machine. Which form of marketing is illustrated in this scenario?

Question

Business

Star

31 December, 14:41

Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by depositing payment or they can buy music online via the touch-screen interface on the machine. Which form of marketing is illustrated in this scenario?

+3

Answers (1)

Know the Answer?

Tripp Levy · Answer 1

Answer: Kiosk marketing

Explanation:

Kiosk marketing is referred to as a a marketing that tends to involve a buyer and a supplier. It is referred to as a type of Business to business marketing or direct marketing. This is due to the fact that kiosks are mostly or often handled by a small to a large business sector. Customer satisfaction or attracting new customers is considered to be the main objective of most profitable business.