Ask Question
BusinessBusiness
13 April, 17:15

Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene. Which of the following characteristics of the message source is represented by this example?

A. Expertise

B. Perception

C. Congruity

D. Visibility

+1
Answers (1)
  1. 13 April, 19:50
    0
    A. Expertise

    Explanation:

    Advertising is the use of paid messages to communicate with the end-users of a product or service. Advertising seeks to create or increase the demand for goods and services. It informs consumers of the features and benefits of using a particular product, thereby enticing them to buy.

    Sometimes marketers get experts or professionals to endorse a product or a service as a way of advertising. When an expert or a satisfied customer vouch for the effectiveness of a product, customers tend to get convinced. The advert achieves its purpose of increasing sales.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
How has the SEC exercised its power with regard to the continuing evolution of accounting principles? (1) Issuing Financial Reporting Releases (FRRs). (2) Requiring additional disclosures in notes to financial statements.
Answers (1)
On December 31 of the current year, a building owned by Pine Corp. was totally destroyed by fire. The building had fire insurance coverage up to $500,000.
Answers (1)
The following account balances appear in the 2021 adjusted trial balance of Blue Devils Corporation: Cash, $4,700; Accounts Receivable, $8,700; Supplies, $18,700; Equipment, $117,000; Accumulated Depreciation, $43,500; Accounts Payable, $25,700;
Answers (1)
Stone Pine Corporation, a calendar year taxpayer, has ending inventory of $160,000 on December 31, 2018. During the year, the corporation purchased additional inventory of $415,000.
Answers (1)
Pure monopolists may obtain economic profits in the long run because:a. of advertising. b. of rising average fixed costs. c. marginal revenue is constant as sales increase. d. of barriers to entry.
Answers (1)
New Questions in Business
Personal Selling is: a. The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision. b.
Answers (1)
Potanta is a company that manufactures herbal soaps. Over the years, the availability of aloe vera pulp, which is the keyingredient of the company's best-selling aloe vera soaps, has reduced.
Answers (1)
An advertiser enables target cost-per-acquisition (cpa) bidding and notices that conversions decrease. what might cause this?
Answers (1)
A trigger strategy is a strategy that: A. is not relevant to oligopolies. B. determines when to enter an industry. C. depends on an opponent's past decisions. D. tells a business to leave the industry because the price is below the AVC.
Answers (1)
What is the effect on the supply curve for skateboards if the government implements a tax on the manufacturing process?
Answers (1)
Home » Business » Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene.
Sign Up Forgot Password?