Ask Question
2 August, 14:46

When REI produces a video of happy campers (literally) being happy around a campfire, signing songs, and wearing REI clothing or using REI camping gear, this is an example of a benevolent company just doing social media because it loves camping and the outdoors. True or false?

+4
Answers (1)
  1. 2 August, 16:26
    0
    False.

    Social media has become an important tool for a company to communicate with its target audience. In the case of REI Co-op, the use of social media with happy campers exists to affirm the value of the brand, since advertising is consistent with the company's activities. This is a way of communicating brand value in the hope of attracting and retaining customers.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “When REI produces a video of happy campers (literally) being happy around a campfire, signing songs, and wearing REI clothing or using REI ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers