True or false? Most buyers start researching potential solutions before they meet with a salesperson.

True

Explanation:

Buyers start searching for possible or potential solutions to their needs and wants before they actually meet the salesperson.

The problem which a buyer faces being in decision making is in the sense what kind of product they want to buy. As in which product attributes are not important to them and can be dropped while which are the most necessary ones. Research would relate to gathering knowledge about the product from various sources.

For example before entering a store to buy a smartphone, the buyer has it in his mind, which features are necessary for him and which he does not require in a given price budget.

Thus, the given statement is true.