When brand equity is measured using stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets, the method is:

a. financial value

b. market value

c. revenue premium

d. consumer value

B

Explanation:

Market value

Market value is the price an asset would be worth in the marketplace, or the value that the investment community gives to a particular equity or business. Market value can also be used to refer to the market capitalization of a publicly traded company. You can easily determine the market value for exchange-traded instruments such as stocks and futures, since their market prices are widely disseminated and readily available, but is a little more challenging to ascertain for over-the-counter instruments like fixed income securities.

The correct answer is letter "B": market value.

Explanation:

Market Value is the price of an asset that is traded or offered for sale in a public forum where multiple buyers are allowed to make offers to buy that asset. For marketable securities of publicly traded companies, the companies are required to issue periodic financial information to the public to meet a full-knowledge requirement.