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20 November, 17:51

Which of the following encompasses the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets?

A. Marketing strategy

B. Marketing objective

C. Marketing mix

D. Market opportunity analysis

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Answers (1)
  1. 20 November, 21:08
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    A. Marketing strategy

    Explanation:

    Based on the information provided within the question it can be said that the term that is being described is called a Marketing Strategy. This term (like mentioend in the quesiton) refers to thinking ahead and planning everything that needs to be done in order to obtain a maintainable competitive advantage in the targeted markets that the organization/company is entering.
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Home » Business » Which of the following encompasses the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets? A. Marketing strategy B.
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