Lucy Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines. The mixes are sold in 2-pound canisters for $14.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and through bread machine demonstrations the company's founder gives to groups in the area of Wisconsin where she lives. This is a description of the company's:
a. action plan
b. market segmentation strategy
c. mission statement
d. marketing mix
e. target market
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