Walks Softly sells customized shoes. Currently, it sells 14,800 pairs of shoes annually at an average price of $79 a pair. The company is considering adding a lower-priced line of shoes that will sell for $59 a pair. The company estimates it can sell 4,800 pairs of the lower-priced shoes but will sell 1,900 less pairs of the higher-priced shoes by doing so. What is the amount of the sales that should be used when evaluating the addition of the lower-priced shoes?
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Home » Business » Walks Softly sells customized shoes. Currently, it sells 14,800 pairs of shoes annually at an average price of $79 a pair. The company is considering adding a lower-priced line of shoes that will sell for $59 a pair.