Ask Question
BusinessBusiness
6 April, 03:15

Which of the following is the first step of the target market selection process? a. Determine which segmentation variables to use b. Identify the appropriate targeting strategy c. Select specific target markets d. Evaluate relevant market segments e. Develop market segment profiles

+4
Answers (1)
  1. 6 April, 05:28
    0
    b. Identify the appropriate targeting strategy.

    Explanation:

    Target market selection process is part of STP (segmentation, targeting, positioning). Target markets include a group of consumers that share the same characteristics for example, age, location, income.

    The various stages of target market selection are:

    Identify targeting strategy

    Determine segmentation variables to use

    Develop profile of market segments

    Evaluate market segments

    Select target market
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Which of the following is the first step of the target market selection process? a. Determine which segmentation variables to use b. ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
Noncallable bonds that mature in 10 years were recently issued by Sternglass Inc. They have a par value of $1,000 and an annual coupon of 5.5%. If the current market interest rate is 7.0%, at what price should the bonds sell
Answers (1)
Vargo Company has bonds payable outstanding in the amount of $500,000, and the Premium on Bonds Payable account has a balance of $7,500. Each $1,000 bond is convertible into 20 shares of preferred stock of par value of $50 per share.
Answers (1)
Brenda identified all of the pure loss exposures her family faces. Then she analyzed these loss exposures, developed a plan to treat these risks, and implemented the plan. The process Brenda conducted is called A) personal insurance programming.
Answers (1)
Gaddis the concept of seniority, which some employers use to hire and fire workers is
Answers (1)
On January 1 of this year, Gateway Company issued bonds with a face value of $1 million and a coupon rate of 9 percent. The bonds mature in 10 years and pay interest semiannually every June 30 and December 31.
Answers (1)
New Questions in Business
Xer-wise markets and promotes its products to consumers over the internet. melody and tom are considering a more aggressive approach to generate enthusiasm for the musclemaster over the internet.
Answers (1)
At the beginning of the current year, both Gerald and Nicolas own 50% of Apple Corporation. In July, Gerald sold his stock to Sarah for $110,000.
Answers (2)
The U. S. government pays an economist at the U. S. Department of Commerce $100,000 in salary in 2013. The economist then retires. In 2014, the government pays him $60,000 in Social Security benefits. Which of the following is correct? a.
Answers (1)
What will a decrease in interest rate cause
Answers (1)
Kendra's level of education is a high school diploma. Which careers could she work in? Check all that apply. a. Planning Clerk b. Production Worker c. Mechanical Engineer d. Hand Packer e. Operating Workers f. Industrial Engineering Technician
Answers (2)
Home » Business » Which of the following is the first step of the target market selection process? a. Determine which segmentation variables to use b. Identify the appropriate targeting strategy c. Select specific target markets d. Evaluate relevant market segments e.
Sign Up Forgot Password?