Which type of organizational purchase situation is characterized by high purchase importance and complexity, a large and evolving decision-making unit that includes the top of the organization, a long time to decision, extensive information search and analysis techniques, and a dominant strategic focus?

Question

Business

Gabrielle Carpenter

8 May, 22:29

Which type of organizational purchase situation is characterized by high purchase importance and complexity, a large and evolving decision-making unit that includes the top of the organization, a long time to decision, extensive information search and analysis techniques, and a dominant strategic focus?

+3

Answers (1)

Know the Answer?

Prince Valenzuela · Answer 1

New Task

Explanation:

The new task is a company purchasing scenario where the purchaser initially buys a products or services for the first time with no testing experience.

An comprehensive search is performed to assess alternatives, however. The higher the price or risk concerned, the more decision-making participants ' knowledge is required.

For instance, an organization that purchases raw resources for the first time to produce devices.