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21 October, 14:40

Which of the following statements is true of a second-mover?

A second-mover has a weak customer focus.

A second-mover is always at a disadvantage when compared to a pioneer.

A second-mover is the first to market with a new product idea.

A second-mover is always less profitable over the long-run.

A second-mover is one that quickly follows a pioneer.

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  1. 21 October, 16:31
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    A second-mover is one that quickly follows a pioneer
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