Amelia loves to splurge on clothes. However, when she was out shopping the other day, Amelia bought much less than she usually does as she had left her credit card at home. Which of the following antecedent conditions is most likely accountable for her reduced volume of purchase?
a. Consumer's mood
b. Consumer's buying power
c. Consumer budgeting
d. Consumer's orientation
e. Consumer's perception of security
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