Albert and Alberta love the University of Florida and want to support the school in every way. They always like to drink Gatorade after they are done working out at the gym. The gym decides not carry Gatorade in their vending machines anymore and switches to Powerade. Albert and Alberta refuse to drink anything but Gatorade so they switch their gym membership to one that carries Gatorade. Albert and Alberta are portraying what component of Brand Equity? A. LoyaltyB. AssociationsC. Product BrandD. AwarenessE. Perceived Quality
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