General Electric manufactures electric motors for its clothes dryers. The firm uses a formal vendor rating system to evaluate suppliers and notify those whose parts did not meet quality standards. If a supplier fails to correct the problem, GE will drop it as a future supplier. Which stage in the organizational buying decision process would GE make this evaluation?

Question

Business

Matthias Carter

20 May, 03:08

General Electric manufactures electric motors for its clothes dryers. The firm uses a formal vendor rating system to evaluate suppliers and notify those whose parts did not meet quality standards. If a supplier fails to correct the problem, GE will drop it as a future supplier. Which stage in the organizational buying decision process would GE make this evaluation?

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Answers (1)

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Harold Townsend · Answer 1

post purchase behavior stage

Explanation:

The post purchase behavior stage is the last stage in the buying decision process. At this stage the company (or an individual) will evaluate whether they are satisfied with the product or service they purchased. Did the product or satisfied all their needs? Was it better than expected, or worse? Was it delivered on time, the technical support was good? etc.

If the evaluations are positive during this stage, then the company (or individual) are likely to repeat the purchase, if not, then they will probably choose another supplier.