Which of the following terms is defined by the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?

A. Marketing

B. Advertising

C. Distribution channel

D. Consumer goods

E. Promotion

Answer: Marketing.

Explanation:

Marketing involves the process of building business relationships between the seller and buyer, where the buyer would be influenced by seller to change their purchase behavior to positively suit the seller's products.

Marketing is beneficial to both the sellers and the buyers, because it leads to more sales for the seller and higher satisfaction for the consumers.