A winning strategy is one that
A) makes the company a market leader, is ethically and socially responsible, and maximizes profits.
B) is highly profitable and boosts the company's market share.
C) passes the profitability test, the ethics and social responsibility test, the customer satisfaction test, and the shareholder wealth test.
D) fits the company's internal and external situation, builds sustainable competitive advantage, and boosts company performance.
E) passes the ethical standards test, the competitive advantage test, and the profitability test
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