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28 August, 18:45

A market research survey is available for $10,000. Using a decision tree analysis, it is found that the expected monetary value with the survey is $65,000. The expected monetary value with no survey is $62,000. What is the expected value of the information from this sample?

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  1. 28 August, 18:58
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    Therefore Expected Value of the information = $65,000+$62,000 - $10,000 = $117,000

    Explanation:

    If the market research survey is available for $10,000.

    Using a decision tree analysis, it has been found that the expected monetary value with the survey is $65,000. The expected monetary value with no survey is $62,000.

    Then the expected value of the information from this sample is the expected value of each outcome and deducting the costs associated with the decision

    Therefore Expected Value of the information = $65,000+$62,000 - $10,000 = $117,000
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