Ask Question
BusinessBusiness
14 January, 04:04

Frosty Inc., a beverage manufacturer, only had one product in its line and was targeting all types of customers. With respect to the market coverage alternatives, which of the following best characterizes the approach used by the company?

a. benefit marketing

b. concentrated marketing

c. niche marketing

d. undifferentiated marketing

+1
Answers (1)
  1. 14 January, 08:00
    0
    It is an undifferentiated marketing

    Explanation:

    Under undifferentiated marketing strategy, seller is not focusing on any segment of the market as its target customers. This product is produced without having a particular segment of customer in mind i. e a one size fits all type of product.

    This type of strategy is not sustainable and it is probably going to get stalk in the middle because according to Michael Porter, you can either compete using cost-leadership, differentiated or focused strategy.

    As a producer of undifferentiated product, you are neither using cost-leadership strategy nor differentiated strategy.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Frosty Inc., a beverage manufacturer, only had one product in its line and was targeting all types of customers. With respect to the market ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
The United States economy is one in which producers are generally free to produce what they want, and consumers are free to purchase what they desire, so long as no laws are broken.
Answers (1)
13. The use of cross-functional teams in product design and preproduction manufacturing is known as: a. Manufacturability and value engineering b. Concurrent engineering c. Life cycle assessment d. Quality Function Deployment e. Modular design
Answers (1)
Leonard Technologies invests $54,000 to acquire $54,000 face value, 10%, five-year corporate bonds on December 31, 2014. The bonds will mature on December 31, 2019.
Answers (1)
The practice of making economic adjustments, such as for salaries and mortgages, that coincide with the inflation rate is called? A. Tagging B. Inflating C. Indexing D. Standardizing
Answers (1)
If you are trying to reduce the cost of collage, which of the following strategies is likely to save you the most money? A. Attending an in-state public university B. Living in an off-campus apartment C. Attending a private collage D.
Answers (1)
New Questions in Business
On January 1, 2021, Corvallis Carnivals borrows $10,000 to purchase a delivery truck by agreeing to a 6%, three-year loan with the bank. Payments of $304.22 are due at the end of each month, with the first installment due on January 31, 2021.
Answers (1)
Runner's warehouse purchased digital watches for $92.99. its markup rate is 25% based on the selling price. what is the selling price
Answers (1)
Cirrus Aircraft, a leading manufacturer of small airplanes, sees a market opportunity and has decided to double its plant capacity over the next two years. What type of competitive action does this represent? A.
Answers (1)
What is the risk of overusing credit for a business?
Answers (1)
Lorna Perry, who works in a financial firm in Michigan, is required to calculate a large number of clients' accounts daily. She needs to tally figures and check accuracy at a high speed.
Answers (1)
Home » Business » Frosty Inc., a beverage manufacturer, only had one product in its line and was targeting all types of customers. With respect to the market coverage alternatives, which of the following best characterizes the approach used by the company? a.
Sign Up Forgot Password?