Suppose a movie theater determines it can charge different prices to patrons who go to weekday matinees and people who attend evening and weekend shows. The movie theater's goal is to increase total revenue. The price elasticity of demand for weekend and evening patrons is - 0.50, and the price elasticity of demand for matinee moviegoers is - 1.70. Based on the price elasticity of demand for each group of people, how should the movie theater adjust its prices?
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