Anthony's Refrigerator Pasta tries to offer higher-quality food products, more product variety, and wider distribution than its competitors do. What business strategy is Anthony's Refrigerator Pasta pursuing?

(a) Differentiation strategy

(b) Concentration strategy

(c) Lateral diversification

(d) Vertical integration

(e) Conglomerate diversification

It is differentiation strategy A)

Explanation:

Differentiation strategy : this focuses on providing a product or a service with distinctive attributes, in comparison with what other competitors are offering in order gain competitive advantage. The company adopting this strategy must continuously innovate and ensure the quality features of their products and services embraced by the customers are sustained and improved upon.

Concentration strategy : here, company is using differentiation strategy but focusing on a particular niche of the market.

Lateral diversification : this is when a company decides to grow or expand by acquiring another company in the same line of business.

Vertical Integration : this is when a company decides to grow by taking over the entire value chain of operation. For instance, if we decide to acquire the business of our supplier or decide to take over distribution channels from the middle-men.

Conglomerate diversification : this is when a company decides to invest in another line of business different from our existing nature of business.