Which of the following is NOT one of the four distinct eras in the evolution of marketing?

A. Relationship Era

B. Sales Era

C. Triple-Bottom-Line Era

D. Social Media Era

E. Production Era

D) Social Media Era

Explanation:

The four eras of marketing evolution are:

production era: industries started to manufacture products in mass and at lower costs, they sold what they produced, not what the customer needed. sales era: companies used persuasion techniques to try to convince customers to purchase their products. marketing era: the marketing department was defined as such (part of the organizational structure) and it takes control of the four Ps. relationship era: focus on creating long term relationships with customers.

*We are currently in the middle of the Social Media Era.