In marketing, advertisements or salespeople can activate a consumer's purchase decision process by Group of answer choicescreating a sense of fear or guiltmanipulating a customer's want into a needpromising product attributes that exceed the actual product potentialshowing the shortcomings of competing (or currently owned) productsshifting the consumer's focus from internal search to external search

Question

Business

Imani Chen

5 March, 00:28

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by Group of answer choicescreating a sense of fear or guiltmanipulating a customer's want into a needpromising product attributes that exceed the actual product potentialshowing the shortcomings of competing (or currently owned) productsshifting the consumer's focus from internal search to external search

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Answers (1)

Know the Answer?

Julien Pruitt · Answer 1

Seemingly the most suitable answer is manipulating a customer's want into a need

Explanation:

If we do not try to influence the purchasing decision of the Customer, there is the risk that we might lose the sales opportunity.

Because of this, if we can identify the specific want of the Customer and can convince him that it is a necessity, there is a good probability that the customer will buy the product.