Which of the following terms involves the analysis of markets to identify opportunities and challenges?

A. market analysis

B. marketing research

C. opportunity identification

D. market prospecting

Which of the following terms involves the analysis of markets to identify opportunities and challenges?

marketing research

Explanation:

marketing research has to do with market feasibility, it gives an overview of what is expected from such market which might be lower or higher. It gives room for planning, execution, management, identification of challenges that could pose treat to the business.