Brian was passionate about Filson. It was the only place he'd buy his clothes. If anyone asked him about clothes, he would talk for what seemed like hours about why he only shopped there. From a strictly marketing perspective, this word of mouth is an element of O motivation. self-actualization. brand loyalty. social marketing. brand extension.

Brand loyalty.

Explanation:

Customer loyalty to the brand is one of the characteristics most desired by a company's marketing.

Because the greater the perception and satisfaction with which customers perceive the brand, the greater its value and its strengthening in the market.

However, this is a difficult characteristic to be achieved by the number of competitors in the market, in order to achieve customer loyalty, strategic marketing planning is necessary whose efforts and actions are directed to provide value and satisfaction to the customer, through a set of variables, such as: quality, benefits, price, good service and others.

It is important that the company uses the market segmentation strategy to get to know in depth who its customer is, what its needs and preferences are, to direct the marketing strategy effectively, to consolidate the brand, generate reliability and loyalty of the client.