Enliven, a sports drink manufacturer, has identified its preferred target market as men between the ages of 18 to 22 who are currently in high school or college and active in sports. Which of the following types of segmentation is Enliven using in this scenario? A. Benefit and demographicB. Psychographic and geographicC. Demographic and socioeconomicD. Geographic and psychographicE. Socioeconomic and psychographic

Question

Business

Jacob Serrano

10 April, 15:47

Enliven, a sports drink manufacturer, has identified its preferred target market as men between the ages of 18 to 22 who are currently in high school or college and active in sports. Which of the following types of segmentation is Enliven using in this scenario? A. Benefit and demographicB. Psychographic and geographicC. Demographic and socioeconomicD. Geographic and psychographicE. Socioeconomic and psychographic

+4

Answers (1)

Know the Answer?

Backbone · Answer 1

Demographic and socioeconomic

Explanation:

Market segmentation is the process by which a business groups it's customers on a wide variety of shared characteristics.

Enliven is using demographic and socioeconomic segmentation, this is segmentation based on age, gender, family size, education, social class and ethnicity.

Enliven is using age (18 to 22 years) and education (High School and College) to segment it's customers.