In the wake of the BP oil spill in the Gulf of Mexico, a slew of BP advertisements touted BP's commitment to protecting and preserving the environment, not only of the Gulf, but everywhere its brand reaches. This could be considered an example of green marketing.

a. True.

b. False.

Question

Business

Lilia Boone

20 March, 16:01

In the wake of the BP oil spill in the Gulf of Mexico, a slew of BP advertisements touted BP's commitment to protecting and preserving the environment, not only of the Gulf, but everywhere its brand reaches. This could be considered an example of green marketing.

a. True.

b. False.

+3

Answers (1)

Know the Answer?

Serena Francis · Answer 1

False

Explanation:

Green marketing is a marketing strategy where a product is marketed based on its environmental benefits.

The adverts didn't promote BP's product as environmentally friendly, they just mentioned BP is committed to preserving the environment. This isn't an example of green marketing

In the wake of the BP oil spill in the Gulf of Mexico, a slew of BP advertisements touted BP's commitment to protecting and preserving the environment, not only of the Gulf, but everywhere its brand reaches. This could be considered an example of green marketing.a. True.b. False.

In the wake of the BP oil spill in the Gulf of Mexico, a slew of BP advertisements touted BP's commitment to protecting and preserving the environment, not only of the Gulf, but everywhere its brand reaches. This could be considered an example of green marketing.

a. True.

b. False.