The headline of a General Motors advertisement in a recent Reader's Digest magazine read, "I believe these kids will make great engineers. Now I've got to make them believe it." The ad shows an engineer surrounded by seven young people. The ad copy talks about how General Motors believes the more the company puts into the community, the more society will get out of the community. This advertisement is an example of a (n):

A) competitive institutional advertisement.

B) competitive product advertisement.

C) publicity announcement.

D) advocacy institutional advertisement.

E) pioneering institutional advertisement.

Question

Business

Cristina Parker

25 May, 16:27

The headline of a General Motors advertisement in a recent Reader's Digest magazine read, "I believe these kids will make great engineers. Now I've got to make them believe it." The ad shows an engineer surrounded by seven young people. The ad copy talks about how General Motors believes the more the company puts into the community, the more society will get out of the community. This advertisement is an example of a (n):

A) competitive institutional advertisement.

B) competitive product advertisement.

C) publicity announcement.

D) advocacy institutional advertisement.

E) pioneering institutional advertisement.

+1

Answers (1)

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Damarion Shaffer · Answer 1

D) advocacy institutional advertisement.

Explanation:

It is a type of institutional advertising promotion, since it intuits that children will be engineers, which generates that in the future they want to work in the best company for that which would be General, it implies that it is in the hands of General to create favorable situations for that these people develop in society as engineers and that they see General as the best.