Karen Rogers is a salesperson for Solar Panels Inc. She attends builder trade shows to identify potential customers in an effort to build long-term profitable relationships. Karen Rogers is engaging in which step of the selling process?

Prospecting

Explanation:

Prospecting selling process -

It is the very first step in the process of sales, according to this step,

The step involves the detecting the potential of the customers.

The focus of prospecting is to develop the database of the customers and to communicate with them in order to convert the potential customers to the current customers.

Hence from the question,

Karen Rogers is involved in the prospecting selling process.