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7 November, 08:56

Andrew opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?

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  1. 7 November, 10:00
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    Undifferentiated

    Explanation:

    Andrew has applied an undifferentiated marketing mix approach. The undifferentiated techniques is a type of marketing mix approach that centres around a whole target market. This procedure utilises a single marketing mix which consists of one item, one value, and one situation. This approach is initiated to attain maximum customers in a specific target market within a short spam of time.
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