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26 April, 10:20

A company like Gillette, which focuses on producing the best possible disposable razors, is an example of a company following which orientation concept?

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  1. 26 April, 12:34
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    Answer: Product concept.

    Explanation:

    Product concept is being used by Gillette to promote their sales: Product concept reveals that, in most cases consumers are easily drawn to products of the highest quality and best performance. Therefore, Gillette attracts it target market by the quality of their products (blades).
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